The Two Step Flow Theory

This theory suggests that audiences are semi-active and don’t have all the power and control over what media they take in, and get heavily influenced by others. For example film critics and reviews can heavily influence you to watch or not watch.

Mark Kermode is the UK’s leading film critic. Known as one of the finest film reviewers of his generation. With Simon Mayo, Mark Kermode presents the film review on Radio 5 live. He also has a hugely popular podcasts, downloaded by around 100,000 people a week. He is the chief film critic for The Observer and the Sight and Sound magazine. He also co-presents the BBC Two arts programme The Culture Show and discusses other branches of the arts for the BBC Two programme Newsnight Review. Kermode also writes and presents a film-related video blog for the BBC. Mark Kermode has a huge following and is respected for his opinions as a film critic. Because of this he can greatly influence people to a certain opinion about film.

Empire

Empire is a British film magazine published monthly by ‘Beauer Consumer Media.’ From the fist issue in July 1989, the magazine was edited by Barry Mcllheney and published by ‘Emap’. ‘Bauer’ purchased ‘Emap Consumer Media’ in early 2008. ‘Empire’ is the biggest selling movie magazine, giving the world’s most essential insider’s guide to the world of movies. It’s great for film fans of most ages, giving all the latest film news and reviews of upcoming films or on DVD.

★★★★★