R’n’B/Rap – Snoop Dogg ‘Drop It Like It’s Hot’

This video features Snoop Dogg perfoming ‘Drop It Like It’s Hot’ with Pharrell.

The music video is a performance R’n’B video, and contains many genre conventions by including props like spray paint, expensive cars, boats and alcohol. The video also contains conventional clothing with the artist wearing baggy cloths, trainers, caps and various jewellery such as rings, necklaces, earrings and diamond belts. The video also included women wearing revealing clothing dancing to the music.

The video was shot in monochrome and is very simplistic, unlike pop videos, rap video tend to just contain the artist performing the song and focus less on a narrative. The video has many close up shots focused closely into the artists, which is sometimes used to see the artist holding something or to view the jewellery such as the rings on his hands, it also has many low angles shots, this makes it able to see the artist’s whole outfit and gives the impression of the artist being more powerful or dominant.

The lyrics matched the visuals on screen, as the video was performance based therefore the artist was mining along with lyrics. The visuals also linked with the music as all the characters on screen were dancing to the rhythm and the beat of the music. At the beginning of the video Snoop Dogg sprays some spray paint on the wall at the same as the music, which had a similar noise, also throughout the music has a clicking sound and the characters in the video moved their mouth in a certain way that created the illusion that they were making the sound on screen. The video has jump cuts edits, which is also done to the beat and the rhythm of the song.