Rock – AC/DC ‘Back in Black’

‘Black in Black’ is a song by AC/DC, for their 1980 album of the same name.

This is a good example of a rock music video and contains many of the genre conventions seen in many other rock music videos. This includes the band performing their song on stage, with their instruments, which are the only props in the video, they include, the guitars, the drums and the microphones. By having the band perform on stage in the video, it allows the audience and fan to experience and understand what it would be like to see them perform live at a concert and it could help adverse and sell concert tour tickets, as the audience know what to expect. Therefore this video is a performance based music video and doesn’t involve a narrative. Other genre conventions of a rock video, which are evident in this includes  include the use of dark deep colours and no use of advanced special effects.

The Mise-en-scène of the production, includes quite dark lighting, as it only uses artificial stage lightening, spotlighting on the band on stage. The different strobe and colours change to the rhythm and beat of the music. Each band has their own individual costumes, which is unique to each  members image and together helps to establish to overall image of the band.

The technique codes of the music video links with the rock genre conventions, by using the hand held technique and having close ups of each member of the band, focusing closely of their faces while also showing them perfuming their instruments. Many low angles are used in the music video, showing the band from below like it is through the concert audiences vision, which links with promoting the band live events as the video is evidence of the experience that they will encounter.