This electronic dance video is produced by Dutch DJ Fedde Le Grand at was released on 26th June 2006.
This is an electronic upbeat music video. The narrative of the video features a Kubrick-type of science lab where gynoid technicians create multiple androids.
The video includes many genre conventions such as woman dancers half naked, in this video they are all wearing sexy doctors lab coats that are too small, showing to underneath pink bright undergarments, and later on in the video one go the androids take off the coat and give the android a lap dance. Other conventions include dance routines and bright lightening and colours.
The mis en sene of the music video link with the narrative and includes electronic props such as computers and a hospital location with hospital equipment and furniture. All the women in the video have the same doctors costumes and undergarments, which are bright pink allowing them to stand out, and all the makeup in the same to give the illusion that they are identical androids.
There are many low angle shots in the video to capture and focus on the undergarments of the women of the video. The whole music video features around the music’s electronic theme and sound. The lyrics are really represented within the music video but, the way the androids move and the dance routines are all to the beat of the music, and the editing jump cut are done performed to the beats and rhythm of the music.
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