Codes and conventions of a music video are different techniques used to make the video. Theses techniques can be divided into, Technical codes which includes the used of different camera angles and editing. Audio codes, which can be split into diegetic and non-diegtic. Visual codes, which includes costumes and makeup and different locations.
Genre conventions, which are different technical codes needed to fit the genre of true music video. For example a pop music video will be bright and colourful and will try and appeal to the young demographic. An R’n’B music video may have party scenes with alcohol and usually have young woman dressed in revealing clothing.
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