The music video for Madonna’s 2000 record ‘Music’ features the artist with a bunch of friends having a party in a limousine and visiting different clubs.
This is an example of a narrative and performance pop music video, therefore it has genre conventions such as, bright lightening and colourful and the video included people dancing and parting. It also had many woman and models wearing minimal clothing, which helps to attract the young audience.
Madonna stares in this music video as the lead in a group of girls that go out partying. Being the lead in the video helps the audience to connect the artist to the music and will help the video and the song become more successful, it also connects with Madonna’s dominate, strong persona. This video also links with the fact that Madonna is seen as a sex icon all around the world, this showcases that by having the artists, parting and visiting strip clubs, this is showcased right from the beginning of the music video when the character of Ali G started that Madonna’s ‘Babylon’s look less big than they do on the telly, but i’d still defiantly would.’
Ali G stares at a cameo character in the music video. Played by Sacha Baron Cohen Ali G is a satirical fictional character, who has appeared on his own chat show in Britain. He features as Madonna’s limo driver in the video. By having Ali G in the music video it attracts many young British fans that wouldn’t normally associate with the artist, will we help make the video and the record successful. Furthermore it’s mutual beneficial as the actor and his characters at the time were not well known around the world and this music video would have gain some global fans.
The lyrics explaining the effects that music can have of people, links with the visuals on screen as the artist sings along to the lyrics throughout the video, it also links with the narrative and the visuals of Madonna and friends partying and dancing to music. The music itself links with the visuals, a good example of this is at the beginning of the music video, and the music starts when the Ali G character has out the tape into the car and pressed play.
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