Styles – Concept

A concept based music video, are usually based around one idea and message. They are sometimes unusual and unique to other conventional music videos. With the increase of technology used in music video, concept video are becoming more common, this is proven in music videos such as “Her Morning Elegance’ by Oren Lavieand ‘Somebody That I Used To Know’ by Gotye, that use many different techniques such as stop frame animation to portray a idea and message in an interesting way.