In 2013 will.i.am realsed the track ‘Bang Bang,’ the single features on the soundtrack for Baz Luhrmann’s ‘The Great Gastsby.’
This music video is an good example of a performance style video. It features will.i.am and a band performing on a stage. The performance and the whole music video has a has a jazz theme, which links with the soundtrack from the 2013 film ‘The Great Gastsby,’ which follows the life of the millionaire Jay Gatsby and his neighbour Nick Carraway. The film is set in the 1920’s at largely centres around Gatsby’s excessive partying lifestyle. Will.i.am created ‘Bang Bang’ for the soundtrack to Baz Luhrmann’s film, therefore the song itself has a 1920’s jazz theme and the music video duplicates this. Featuring the artist performing in 1920’s themed clothing with white gloves and a top hat, singing into an vintage microphone in a set filled with chandeliers and spotlights. The band behind the artist is dressed in a similar way, playing interments such as trumpets and saxophones which helped give the music video the jazz theme. Will.i.am is later joined by Spalione who performs the chorus of the song, throughout the video the two singers and the band perform a choreographed routine, which starts with over exaggerated instrument playing, tap dancing , and an choreographed assemble dance routine.This video has a straight on camera angle, which features all the attention on the artist in the centre on the screen. Directly behind will.i.am centred i the middle of the camera is a drum set, containing the #willpower insignia, which is the symbol that has paid a large part of the artists latest album promotion.
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